You dont need to show every single shot youve taken. Its a great tool to have, so make sure you start early. As we said before, brands are often looking to work with micro-influencers, no matter the size of their following! Because when a brand invests in influencer marketing, they want to make sure that your audience is active, engaged, and likely to respond positively with what youll be posting about on their behalf. Focus on the areas where you can differentiate yourself. looking to work with micro-influencers or nano-influencers, how to partner with brands without having a large following. No worries! Youve created your influencer media kit and now its time to start reaching out to prospective brands and businesses youd like to partner with. Nikki is Laters Editorial Manager. Well, the same applies here. There are a ton of ways to do it. Dont forget! Their content might not be the most beautifully crafted, creative or break-through thing out there, but thats not why brands are working with them. Its really like a CV in that sense. Thats why its important to keep the info as concise as possible. A great place to build different versions of media kits is Canva. In the end, those numbers are as important, if not more important than your follower numbers. Make sure your list of services is a list of things that you know you can add value for the brand. Your media kit should reflect not only your social growth and status but also your personal brand and style. Or you can choose from some of the many media kit templates that Canvas designers have created to help get you started. And, influencer marketing isnt going anywhere. Its one of the first pieces of your brand that a potential collaborator will see, so make sure its impeccable! 
Beyond making you look professional, it actually makes you more professional. You can then approach them and show what youve already done for free, and how you can continue creating great work for them. From graphics, blog post images, Instagram Stories, and much more, Canva is a really intuitive tool for graphic design newbies. You dont need tons of testimonials to make an impact. But dont worry too much about the length. Your portfolio is the best way for future collaborators to get a sense of your work, your editing, shooting skills, etc. Nothing tells brands that youre worthy of their trust like seeing that other brands are happy with the work youve done. Theyre usually photographers, creative directors, writers or videographers who are well-versed in creating professional-quality content that gets people engaged. You can also help us by pinning it for others to find. Make sure you update your media kit often. It needs to be in a format that people will be able to open without having to download a new program. These two terms get tossed around pretty often, and some may say they are interchangeable, but there are a few key differences between content creators and influencers. Here are some things to keep in mind while customizing your template: If you use specific fonts for your social media or your blog, and theyre installed on your laptop, you can use them in the Photoshop template. Youll also want to highlight the analytics for your best performing social platform, such as Instagram, Youtube, or both! You can also include testimonials from your followers, just like personal stylist and fashion influencer Lauren Messiah does! While others will look for guidance. So its so important to stay professional when you collaborate with brands on Instagram or elsewhere. We put a lot of time and effort into the content we create. They want to know their age, where theyre from, what their passions are, etc. Dont forget you can change up the colors in the template to match your own brand style. The key here is not to only stick to subscriber or follower numbers. If youre here, youre probably thinking about visiting this beautiful country, and were here to tell you that youre in for a real treat! Theres nothing worse than getting a bounce-back email or having a huge file stored on your desktop. Also, think about including your best performing blog posts or content that really resonated well with your audience. Include those numbers to show that your audience values the content you provide and they take action. So while you dont have to be formal, you do have to be professional. Were going to walk you through each section of what your influencer media kit should include in this blog post, using examples from real media kits and the media kit template weve created. Unless the social media gods have blessed you and you gain thousands of followers overnight, there is still hope for you. Testimonials from brands youve worked with, How to build a beautiful media kit as a micro-influencer or content creator, 10 tips to build a kick-ass micro-influencer media kit, 2. Are your followers in the right country or city? Check out sites like Fiverr and Upsell to see if you like the work the artists are showing. Because if the final product is not good, youre going to damage your reputation, but also tarnish the future for other influencers. If you need some tips on growing your community, here are some articles that could help you: How to grow your account How to take couples pictures Learn more about how Instagram works so you avoid the mistakes we made when we got started. Let your images, stats, and most succinct paragraphs do the talking for you. It also gets rid of any ambiguity about your costs. Big or small, every influencer or content creator needs a media kit. Thats why we want to show you how to build a micro-influencer media kit! All too often, theyre poorly made and lack the important information brands need to know that they HAVE TO work with you. Content creator: The name is pretty clear as to what they do. Once youre done with your media kit, and its ready to send out, turn it into a PDF or a jpeg. Your creative ideas should serve a purpose, and the more clearly defined, and creative your pitches, the more likely a brand will jump at the chance to work with you!
What she got instead shocked her! Even if you keep things short and sweet, just allow everything to live nicely within its space. Perfect your craft. Remember your media kit will tell a story about you and your brand, so theres no need to write a novel! Dont be afraid to ask for what you think your work is worth. Keep content short, sweet and to the point. These are all questions they want to know the answers to. Plus, with tools like Fohr Card and SocialBlade, it takes a brand just seconds to find out if youre fudging your stats. Instead, pick brands that are aligned with your core values.
To install the template font to your desktop, simply open the font provided and click Install Font.. Of course, creating a new design in Adobe Photoshop or Illustrator does require a high level of knowledge to navigate and pull off, but if you feel confident, the results are very professional and you have free rein on how youd like your media kit to look. Especially if you publish your media kit online. They have all the info they need from you from the get-go. So you could have bronze/silver/gold type packages and customize while working with the brand to ensure you are offering them value, but also staying within their budget. When it comes to design, its important that your influencer media kit looks and feels like an extension of your blog or Instagram aesthetic. Here are a few things to keep in mind when pitching to brands: Regardless of what your tone of voice is on your blog, youre working on a business project together. There are 2 schools of thought about including your rate card in your media kit. If you can, include the results of your campaign, such as engagement rate, link clicks, or even items sold. Your email address will not be published. If youre looking for a simple and super-quick template to get your media kit created in record time, try out our free template! Weve provided image boxes to suit landscape, portrait, and even square photos, so you have every opportunity to show off your best shots! Or showcase how you can help them broaden their audience. Making a media kit is not hard, but it takes time and work. Maybe your engagement has doubled in the last two months, which is an amazing stat to include. Dont forget to include a headshot or a photo of you so whoever is reading your influencer media kit can put a face to your name! And like we said, you can easily build on it later.
A micro-influencer is an influencer who has 30,000 followers or less. If you want to shoot for a watch company, then grab a watch you already own and go out to shoot it. If you want to collaborate with brands on Instagram as an influencer, we recommend working on building up your community before approaching brands. a brand might want to create content or collaborate on a project that is showcased on your website as well. If you havent done any work with brands before, go out and shoot things in their industry to build your portfolio up. When you send out your media kit, youre not only representing yourself, but youre representing all the other micro-influencers or content creators out there. Your stats and platforms you are present on, 5. So use their time carefully. Also, the most important advice we can provide here is to tell you to stay true to your values. and for your blog. So if you havent already, work out your average post engagement rate and share it in your influencer media template. Often, they will also ask that you provide them with images and content that they can also use on their channels. ). Stay on top of the biggest social media marketing trends! Our goal was to avoid all plastic for #plasticfreejuly. Youre not a one-size-fits-all brand, so your media kit shouldnt be either. And dont worry if 10 brands tell you no. Looking for some font inspo? Make it relevant, but share what you have created for other brands. Also, split up the numbers per platform and show those key metrics. Ask someone else to read it. Also, if you have worked with previous brands and have managed to help them grow their following or helped them convert sales, make sure you include those ROI numbers as well. Check out the following: Nothing is more off-putting than spelling mistakes. For more information, please see our disclaimer here. This applies as much for micro-influencers as content creators. Spend some time reviewing what kind of content they produce online, their social media platforms, and is it something that you can replicate, or bring a new skill set to the team. Just because you dont have a lot to say at this point, make sure what you do say is outstanding. Ultimately, its easier to digest 4-5 well laid-out pages, than 1 super-cramped page thats overloaded with information! For content creators, the same rules apply. Generally, if you want to calculate your average engagement rate for Instagram, you would divide the number of likes and comments by your follower count, which will give you a percentage. Weve combined our knowledge and experience from having built one ourselves for our own platforms, and the knowledge Carine has gained from working in marketing for over 15 years. Influencers are there to influence you to buy a new product, to make a change in your life, etc. Brands want to know who your audience is. So dont feel like you dont need one because all the info can fit on one page. Their products are not sustainable and the company does nothing on a sustainability or social responsibility front. Again, dont include all of them, but the ones that will really highlight the great work youve done and the value youve brought. Dont forget that some brands may approach you and ask to see your media kit, so always aim to have an up to date file ready to share. It especially takes time to get to a place where youre comfortable offering brands these services, so make sure your skills are up-to-par and never stop learning. During the whole month, we shared our tips with our Instagram community to help them ditch plastic too. For micro-influencers, keep in mind that quality always wins over quantity. You can spread the info around in other sections too. Your images make a really big impact, so its important to only use your best photography for your media kit no pixelated mobile shots here, please! Ultimately, you want your media kit to show brands that they should collaborate with you, instead of others like you. You can use different designs based on the type of media kit youre building, using your brand colors and fonts. Is your audience who theyre looking to attract? Your Instagram engagement rate is automatically calculated for you! You dont need to do it every month unless your numbers change drastically. Let us know in the comments if this was helpful for you. For example, we have a few different media kits where we vary our service offering, the pictures we showcase and the testimonials we include. Whether a brand approaches you about a special project theyd like to collaborate on, or youre pitching to businesses you would like to work with, having an influencer media kit will make you stand out in the world of influencer marketing. So if you have expertise in a certain area, you can become an influencer too! Because its the best way to show off how serious you are about your work, your future partnerships, and what you can offer brands online. Finally, you can also hire a graphic artist to create your media kit. Its about quality, not quantity. Dont worry if you dont have a Photoshop subscription, you can get a 7-day free trial here. Check out her top tips in this blog post. Make sure you include all that good stuff. Lets start with the basics. You can still grab some items you have at home and go shoot those. The possibilities are endless! And it takes work to get collaborations. If you are a content creator vs an influencer, you can include most of the information that influencers will have. We started working with brands when we only had 2,500 followers on Instagram, and we had just launched our blog we probably had 3 articles in total! Check out the free to use Google Fonts! Just like you do with your CV, spell-check the shit out of your media kit. Your numbers are probably why a brand wants to work with you. Being sustainable and eco-friendly is super important to us. And dont be afraid to negotiate. This will help brands easily understand what you and your readership is interested in, and where your skills and creativity lies. Its hard when youre starting out as a micro-influencer, especially to make your numbers stand out. In fact, in our Later influencer media kit template, weve positioned just one stand out testimonial alongside your previous brand partnerships. She sees tons of media kits from influencers big and small who want to collaborate with the brands she represents. Focus instead on your best work, the work that will help you grow your brand and your portfolio. So rest assured You dont need to have a ton of followers to start collaborating with brands or to offer your services. If youre a long established influencer, it probably isnt your first time collaborating with brands on social media or for special projects. Required fields are marked *. You can work with brands and take pictures of their products, or create videos to promote them. It takes work to get to that status. Thats why its so important that your influencer media kit represents you and your brand. This is a no-brainer. Truth is, there are a ton of brands that are looking to work with micro-influencers or nano-influencers. Usually, brands wont consider you an influencer (or micro-influencer) without having at least 2,000-2,500 followers in your community. For that reason, weve dedicated two pages in the Later influencer media kit template to your website and to your lead social profile! Take a look at how online educator, travel blogger, and influencer Christina Galbato manages to easily introduce herself, her brand, and business goals in a couple of sentences! We left our old routines behind to discover all the wonders our planet has to offer.
For example, if your colors are muted on your Instagram feed and blog, dont use super-saturated colors in your media kit. You dont necessarily want the whole world to know your pricing structure and fees right off the bat. Starting with your readership, you can find your page views and unique visitor numbers from your Google Analytics, or you can use a handy WordPress plugin like JetPack to record your visitors each day. When you receive your template files in your inbox, youll also have step-by-step instructions on how to update and customize your template to match your aesthetic and style. And this is true for micro-influencers or huge social media celebrities. So the key to successfully building a micro-influencer media kit is to make sure that it looks and feels like its YOUR media kit. The lack of professionalism and respect for the client were a small glimpse of what it would be like working with her. Finally, its important to know what your feeds are for collaboration projects. An extra tip for you here is to always ask for a testimonial from the brands you work with. Why do micro-influencers need a media kit? Were hoping that this article will help you build a kick-ass media kit, will help you stand out and get the collabs of your dreams.
Keep bringing value to your community and the brands you work with, and the rewards will come. But above all, make sure the info you do share is relevant to the brand you are working with. It distracts the reader and makes them think that you are not professional. Well, that depends. Engagement rate is the percentage of followers or viewers that engage with your posts. Sign up for our newsletter to get our free e-book as well as our latest updates, travel recommendations, eco-friendly advice, inspiration, good vibes and so much more. It takes work to keep that status. So make sure you include everything relevant that you can. All you need to do is download the files (you can use the sign-up box below!) Not only does this show brands the breadth of audience you can reach, but it also helps you negotiate better. Are there any questions you have that we havent answered? Use tools like Canva.com for existing templates and use your fonts and colors instead. Hopefully, everything we have here will help you get to where you want. Voil! Make sure what you deliver is the highest quality possible. Eventually, youll be able to build from it, so get started now. They are invaluable. Wed rather go with a personalized approach for our rate card and get to a mutual agreement with brands. This is already getting you an in with the brand. Studies keep showing how consumers areseven timesmore likely to trust someone they follow on social media over a conventional celebrity. Ours are! It can be all too easy to spend hours fine-tuning your design when you could be pitching to prospective brands! Brands will immediately see the disconnect and it will make them think your brand is not defined. It can be a page or two if youre just starting out as a nano or micro-influencer. Please like, comment and share, every action on your part helps us out tremendously and is very much appreciated. YouTube, Facebook, Instagram, Pinterest, TikTok, etc.) Check out our article on the types of brand partnerships you can get today! Its the first thing a brand or business is going to read when they open your media kit, so you want to make sure that it fully represents you and your brand. Share the articles youve written for brands or the pictures youve taken.