Youll need to factor in things like the cost of printing and mailing, as well as the costs of any external resources you may enlist to help you build your campaign (i.e. Choose from one of our 3 solutions to send direct mail to your customers. These partners can manage everything from A to Z for you without breaking the bank! You can send different campaign messaging to different customer segments in the same campaign in either the same target demographic/area or different ones if you are trying to tailor it to particular groups. Get A Quote. To ensure there are no unexpected delays, make sure you: Place your mailing in Canada Post containers or in your own boxes. Postal Code Targeting is a Standard machineable mail item printed with a unique 2D data matrix barcode. Clean your own lists to avoid wasted marketing efforts and maintain relationships with existing customers. When well planned, direct mail can enhance your existing marketing strategy and help you connect more deeply with consumers. We tested with 55 customers, many of whom participated more than once. Can you mail samples using Postal Code Targeting? By including a How did you hear about us? section in your online checkout page, or at the till of your brick-and-mortar store, you can figure out whats getting customers in the door and driving them to click the buy button. Theyve launched a postcard marketing program that works with their email marketing program. Mine your data for actionable business insights. Integrated direct mail and digital campaigns elicit. For example, consider testing the effectiveness of a direct mail awareness campaign during higher selling periods such as the holidays, back to school or any other key periods for your business to draw in new customers. Sources: Direct mail might seem like old news, but it continues to resonate with shoppers today. As long as the item meets machineable mail standards, it can be submitted for Postal Code Targeting testing. Its the newest addition to the Canada Post Smartmail Marketing suite of solutions. Consider Neighbourhood Mail. Examples: send packages, change my address, Get more details on drop-off locations and timelines for delivery. Get more details on drop-off locations and timelines for delivery. Yes. If you dont have the skills to make your own marketing materials for your business, it never hurts to get expert help when preparing a direct mail campaign. Its designed to bolster the email marketing efforts of their customers, helping them reach, engage and target more people through direct mail. Support your in-house marketing analytics with complete access to postal code and address data. When in doubt, ask. And it triggers significantly higher activity in the brains motivation centre perhaps thats why it has one of the highest response rates of all media. By measuring the results of your campaigns, you can learn from experience and improve future campaigns. 
Personalized Mail is a great way to retain best customers and build relationships through one-to-one engagement. It only makes sense to reach them there, too. A broad range of geographic, demographic and lifestyle criteria can be applied to postal codes. Does CASL (Canadian Anti Spam Legislation) apply to Postal Code Targeting? Here are the basic steps to follow: As with any marketing campaign, you need to know your end goal. Orders are placed online and Canada Post takes care of the rest printing, online ad design (for integrated campaigns) and delivery of the piece. Even U.S. email marketing giant Mailchimp advocates that postcards are a great investment. Deselect a route by clicking on it, deselected routes appear as white on the map and are removed from your mailing plan. Data targeting identifies the postal codes that match the profile of your ideal prospects. What is Postal Code Targeting and where does it fit in my marketing plan? There are many elements you can test in a direct mail campaign: If you opted to include any promo codes in your campaign, you can measure their effectiveness and impact by checking things like how many people used them. This will help you ensure all the required elements for your campaign make it to the printer on time. Learn how to optimize consumer attention, emotional engagement and brand recall. Its a good idea to compare that number with how many people you informed about the promo code via your campaign to see if your offer was enticing or fell flat. Create a production timeline that you and your support team can stick to that captures the key dates related to your direct mail campaign. Standard size and weight measurements to help you design your mailing. If you need further assistance, please open a service ticket to contact us. There is no address on a Neighbourhood Mail item. You dont have to do it all alone. We offer end-to-end solutions for your e-commerce business. In fact, they can manage it from start to finish. Explore timely perspectives from marketing experts, discover emerging consumer trends and get inspired by award-winning case studies. So now you know that direct mail works, but you might be wondering why it works. Marketers can leverage their own customer postal code data to find new look-alike customers, or use Canada Post data to select postal codes with attributes of their ideal customers. ", - Vanessa Avrushkin, President, Go Mama Apparel. Businesses can use their existing customer list or purchase a targeted list from Canada Post for their mailing. Direct mail can be incredibly cost effective for a business hoping to find new customers or engage existing ones. Check your mailbox! 46 per cent of Canadians say that mail is a good way to find an online store they havent heard of,2 and 47 per cent say that mail is a good way for their favourite brands to show they valuethem.3. Whether youre looking for new customers or want to connect with loyal ones, let us help you target and launch a successful direct mail campaign. Learn how to optimize consumer attention, emotional engagement and brand recall. While it may seem like old news, direct mail marketing has stood the test of time! This can include campaign planning, data and targeting, creative, printing and delivery by Canada Post. Postal Code Targeting is for you. Simply put, direct mail marketing is promotional mail. It is delivered to a single address and personalized with a name and address, or just a complete address. Its a great tool to use to connect with old customers as it enables you to remind them about your business and encourage futurepurchases! Our pricing is easier than you thinkheres how it works. Make sure all your mail pieces are facing upright in the box/container. Were confident youll be amazed by its true potential for your small business. Terms and conditions apply. Why are Postal Code Targeting and machineable Personalized Mail specifications different? When someone unsubscribes or opts out of email marketing communications from your business, you can still connect to them through direct mail. Pick from thousands of templates of postcards and flyers, upload your own or let us design one for you. How hyperlocal marketing with postal codes can lift your acquisition returns, The brain doesn't lie: Neuromarketing study looks at sequencing and channel combinations, Marketing insights and videos from Think INSIDE the Box 2016. If youre still determining your business ideal voice, direct mail campaigns offer ample opportunity for A/B testing of different messaging. The more you send, the more you save. Did you know small businesses can send up to 31,487 targeted direct mail pieces for an estimated delivery cost of $6,190.97 in Toronto? When youre planning your direct mail campaign, consider how it could be integrated with your other marketing channels. support loyalty, retention and cross-sell initiatives. Include direct mail in your marketing mix forgreater attention, heightened emotional engagement and stronger brand recall. In slower selling periods, use direct mail to reward your existing customers loyalty by offering them exclusive discounts through a campaign that encourages them to buy at a time when they might not otherwise. Canada Posts Smartmail Marketing partners can also help you produce your next campaign. Personalized Mail is for you. It will help you reach shoppers online andoffline. Target the letter carrier routes with your most promising prospects for your Canada Post Neighbourhood Mail, Improve market segmentation and penetration for Canada Post Personalized Mail. Terms and conditions apply. "Snap Admail is very easy to use. Its a great idea to measure your website traffic before, during and after a direct mail campaign that was designed to drive people to your website. Ranging from mail service providers to advertising and data marketing providers, our partners can help you with every aspect of your campaign objectives. We work with leading e-commerce solution providers who already have Canada Post shipping integrated into their platforms. Membership is free with no hidden costs. Its also highly effective 37 percent of shoppers say they prefer to receive promotions from small local businesses in their mailbox compared to other forms of communication.1. In fact, 61% of Canadians have made a purchase in-store as a result of receiving an ad in the mail. Here are some things to factor into your timelines: What does it mean to induct? When you prepare your Postal Code Targeting mailing according to our guidelines, youll get better marketing return on your acquisition investment. Access your next best customers by neighbourhood, by postal code or connect one-to-one with targeted address intelligence. Can I see examples of Postal Code Targeting case studies and customer success stories? Businesses can also suppress current customer addresses from their mailing. Contact us for volume-based discounts. Suppressing the CMA "Do not contact" list and those who have passed away. Direct mail is a unique marketing channel because it can reach anyone with an address young and old. Optimize campaigns with messages targeted to new audiences while suppressing existing customers from your mailing. Who do you want to send your campaign to? Not sure what direct mail is? Any purchase of goods or services from a partner will be subject to additional terms and conditions stipulated by the partner and will be entirely between you and the partner. We've placed cookies on your device to improve your browsing experience. Place your order online, then relax. If you dont want to make any changes, exit this window by clicking the X in the top right corner. This is especially true if you are going the do it yourself route. Maximize acquisition dollars by only targeting new audiences while suppressing existing customers. Leverage your brands creativity in a whole new medium to catch shoppers attention. Direct mail allows businesses to promote information about their menu, products, or upcoming sales to whoever they want without issue. Yes. Instead of getting lost in the digital inbox, savvy businesses are being discovered in the mailbox. For Neighbourhood Mail, youll need to send 1 flyer to every address on a postal route (approximately 500 addresses). Launch multichannel campaigns that run continuously for days or weeks. Drill down to find people who buy clothes online, just moved, drive mid-size cars and much more. Creating your order using our online shipping tools.
Target effectively by neighbourhood. Its an ideal way to help boost sales and you only pay for the postage when customers send in their responses. Label each box/container with the urban or rural facility where the boxes/containers will be delivered. Design your direct mail, then well build digital ads than can be formatted to appear on any devices. If you used our Snap Admail tools, once you place your order, we take care of the rest! Businesses can leverage their current data, or strengthen it with Canada Post data, to target prospects. Unlike email marketing where a business needs to either purchase or compile a virtual rolodex, and anti-spam legislation can lead to fines for businesses who reach out to the wrong individuals postcards can be sent to specific individuals in any physical area of a business choosing, whether the residents there have opted in to receive mail from the business or not. 2 3 Canada Post, 2021 Spring Survey, 21-211, June 2021. In order to be fully processed in our mechanized mail stream, Postal Code Targeting mail items must be fully machineable, See the Postal Code Targeting Guide for full details. Create campaigns that drive more consumers to act. Canada Post makes it easy for you to leverage the data you already have on hand in your campaigns. Our brains pay more attention to direct mail because its tactile. Did you know postcard marketing has the highest response rate (4.4 per cent) when compared to digital marketing (0.12 per cent)? Choose your ideal audience using an interactive map and demographic filters. Customers are spending ever more time online. If you do choose this route, check out Snap Admail and get a free quote before you begin. You pay: $0.173/flyer x 500 (sample # of houses on a postal route) = $86.50. It all starts by defining exactly who you want to reach, crafting your content to grab their attention, and honing in on them with a hyper-targeted mailing. Primarily used for broader reach and new customer acquisition. Increase awareness by making multiple impressions on each prospect. See how much you can save when you use a clean mailing list. Suppress existing customers and target Canadians who have similar traits to your best customers. Why direct mail marketing is far from dead, Forbes, 2017. You can deselect these routes using the route tool after including them if you prefer to exclude them from your mailing plan. Postal Code Targeting combines our data and your customer knowledge to reach new prospects. Breaking through the static - direct mail delivers, Digital marketing does better with a physical component, Technology is turning smartphones into a marketers best friend, Watch how direct mail gets noticed by your customers. CASL does not apply to physical mail you do not need customer opt-in to send direct mail. Well charge you as little as $0.173 for each flyer. Alternatively, you can take the do it for me route, leveraging the expertise of Canada Posts direct mail partners, a.k.a. Apply geographic, demographic and lifestyle insights to select postal codes. Forward-thinking businesses and marketers know that direct mail works better than most people assume. Postal Code Targeting allows marketers to reach everyone within a single postal code while suppressing existing customers, making it the ideal solution for acquisition. Direct mail is a powerful and versatile tool that you can use in your small business marketing strategy to effectively promote your business and boost your bottom line. Online advertisements cant break down some barriers because who they reach depends largely on the users search engine, social media platform and daily usage. Heres what you can do to get the information you need. Thats why online businesses like Google use it to acquire new customers. Still dont believe us? Even campaign timing can be tested especially if youre comparing between high selling periods and slower periods. Unaddressed mail is delivered to the mailboxes by neighbourhood. Get inspired with ideas and stories from the worlds most effective marketing campaigns. Leverage direct mails physical power to inspire stronger engagement and action, whether your campaign focuses on acquisition, retention, loyalty, upselling or a product launch. If you dont operate an online store but you have an e-newsletter, you can ask for contact details when users sign up for your mailing list (first and last name, home address and postal code is all youll need!).
Personalized Mail is a great way to retain best customers and build relationships through one-to-one engagement. It only makes sense to reach them there, too. A broad range of geographic, demographic and lifestyle criteria can be applied to postal codes. Does CASL (Canadian Anti Spam Legislation) apply to Postal Code Targeting? Here are the basic steps to follow: As with any marketing campaign, you need to know your end goal. Orders are placed online and Canada Post takes care of the rest printing, online ad design (for integrated campaigns) and delivery of the piece. Even U.S. email marketing giant Mailchimp advocates that postcards are a great investment. Deselect a route by clicking on it, deselected routes appear as white on the map and are removed from your mailing plan. Data targeting identifies the postal codes that match the profile of your ideal prospects. What is Postal Code Targeting and where does it fit in my marketing plan? There are many elements you can test in a direct mail campaign: If you opted to include any promo codes in your campaign, you can measure their effectiveness and impact by checking things like how many people used them. This will help you ensure all the required elements for your campaign make it to the printer on time. Learn how to optimize consumer attention, emotional engagement and brand recall. Its a good idea to compare that number with how many people you informed about the promo code via your campaign to see if your offer was enticing or fell flat. Create a production timeline that you and your support team can stick to that captures the key dates related to your direct mail campaign. Standard size and weight measurements to help you design your mailing. If you need further assistance, please open a service ticket to contact us. There is no address on a Neighbourhood Mail item. You dont have to do it all alone. We offer end-to-end solutions for your e-commerce business. In fact, they can manage it from start to finish. Explore timely perspectives from marketing experts, discover emerging consumer trends and get inspired by award-winning case studies. So now you know that direct mail works, but you might be wondering why it works. Marketers can leverage their own customer postal code data to find new look-alike customers, or use Canada Post data to select postal codes with attributes of their ideal customers. ", - Vanessa Avrushkin, President, Go Mama Apparel. Businesses can use their existing customer list or purchase a targeted list from Canada Post for their mailing. Direct mail can be incredibly cost effective for a business hoping to find new customers or engage existing ones. Check your mailbox! 46 per cent of Canadians say that mail is a good way to find an online store they havent heard of,2 and 47 per cent say that mail is a good way for their favourite brands to show they valuethem.3. Whether youre looking for new customers or want to connect with loyal ones, let us help you target and launch a successful direct mail campaign. Learn how to optimize consumer attention, emotional engagement and brand recall. While it may seem like old news, direct mail marketing has stood the test of time! This can include campaign planning, data and targeting, creative, printing and delivery by Canada Post. Postal Code Targeting is for you. Simply put, direct mail marketing is promotional mail. It is delivered to a single address and personalized with a name and address, or just a complete address. Its a great tool to use to connect with old customers as it enables you to remind them about your business and encourage futurepurchases! Our pricing is easier than you thinkheres how it works. Make sure all your mail pieces are facing upright in the box/container. Were confident youll be amazed by its true potential for your small business. Terms and conditions apply. Why are Postal Code Targeting and machineable Personalized Mail specifications different? When someone unsubscribes or opts out of email marketing communications from your business, you can still connect to them through direct mail. Pick from thousands of templates of postcards and flyers, upload your own or let us design one for you. How hyperlocal marketing with postal codes can lift your acquisition returns, The brain doesn't lie: Neuromarketing study looks at sequencing and channel combinations, Marketing insights and videos from Think INSIDE the Box 2016. If youre still determining your business ideal voice, direct mail campaigns offer ample opportunity for A/B testing of different messaging. The more you send, the more you save. Did you know small businesses can send up to 31,487 targeted direct mail pieces for an estimated delivery cost of $6,190.97 in Toronto? When youre planning your direct mail campaign, consider how it could be integrated with your other marketing channels. support loyalty, retention and cross-sell initiatives. Include direct mail in your marketing mix forgreater attention, heightened emotional engagement and stronger brand recall. In slower selling periods, use direct mail to reward your existing customers loyalty by offering them exclusive discounts through a campaign that encourages them to buy at a time when they might not otherwise. Canada Posts Smartmail Marketing partners can also help you produce your next campaign. Personalized Mail is for you. It will help you reach shoppers online andoffline. Target the letter carrier routes with your most promising prospects for your Canada Post Neighbourhood Mail, Improve market segmentation and penetration for Canada Post Personalized Mail. Terms and conditions apply. "Snap Admail is very easy to use. Its a great idea to measure your website traffic before, during and after a direct mail campaign that was designed to drive people to your website. Ranging from mail service providers to advertising and data marketing providers, our partners can help you with every aspect of your campaign objectives. We work with leading e-commerce solution providers who already have Canada Post shipping integrated into their platforms. Membership is free with no hidden costs. Its also highly effective 37 percent of shoppers say they prefer to receive promotions from small local businesses in their mailbox compared to other forms of communication.1. In fact, 61% of Canadians have made a purchase in-store as a result of receiving an ad in the mail. Here are some things to factor into your timelines: What does it mean to induct? When you prepare your Postal Code Targeting mailing according to our guidelines, youll get better marketing return on your acquisition investment. Access your next best customers by neighbourhood, by postal code or connect one-to-one with targeted address intelligence. Can I see examples of Postal Code Targeting case studies and customer success stories? Businesses can also suppress current customer addresses from their mailing. Contact us for volume-based discounts. Suppressing the CMA "Do not contact" list and those who have passed away. Direct mail is a unique marketing channel because it can reach anyone with an address young and old. Optimize campaigns with messages targeted to new audiences while suppressing existing customers from your mailing. Who do you want to send your campaign to? Not sure what direct mail is? Any purchase of goods or services from a partner will be subject to additional terms and conditions stipulated by the partner and will be entirely between you and the partner. We've placed cookies on your device to improve your browsing experience. Place your order online, then relax. If you dont want to make any changes, exit this window by clicking the X in the top right corner. This is especially true if you are going the do it yourself route. Maximize acquisition dollars by only targeting new audiences while suppressing existing customers. Leverage your brands creativity in a whole new medium to catch shoppers attention. Direct mail allows businesses to promote information about their menu, products, or upcoming sales to whoever they want without issue. Yes. Instead of getting lost in the digital inbox, savvy businesses are being discovered in the mailbox. For Neighbourhood Mail, youll need to send 1 flyer to every address on a postal route (approximately 500 addresses). Launch multichannel campaigns that run continuously for days or weeks. Drill down to find people who buy clothes online, just moved, drive mid-size cars and much more. Creating your order using our online shipping tools. Target effectively by neighbourhood. Its an ideal way to help boost sales and you only pay for the postage when customers send in their responses. Label each box/container with the urban or rural facility where the boxes/containers will be delivered. Design your direct mail, then well build digital ads than can be formatted to appear on any devices. If you used our Snap Admail tools, once you place your order, we take care of the rest! Businesses can leverage their current data, or strengthen it with Canada Post data, to target prospects. Unlike email marketing where a business needs to either purchase or compile a virtual rolodex, and anti-spam legislation can lead to fines for businesses who reach out to the wrong individuals postcards can be sent to specific individuals in any physical area of a business choosing, whether the residents there have opted in to receive mail from the business or not. 2 3 Canada Post, 2021 Spring Survey, 21-211, June 2021. In order to be fully processed in our mechanized mail stream, Postal Code Targeting mail items must be fully machineable, See the Postal Code Targeting Guide for full details. Create campaigns that drive more consumers to act. Canada Post makes it easy for you to leverage the data you already have on hand in your campaigns. Our brains pay more attention to direct mail because its tactile. Did you know postcard marketing has the highest response rate (4.4 per cent) when compared to digital marketing (0.12 per cent)? Choose your ideal audience using an interactive map and demographic filters. Customers are spending ever more time online. If you do choose this route, check out Snap Admail and get a free quote before you begin. You pay: $0.173/flyer x 500 (sample # of houses on a postal route) = $86.50. It all starts by defining exactly who you want to reach, crafting your content to grab their attention, and honing in on them with a hyper-targeted mailing. Primarily used for broader reach and new customer acquisition. Increase awareness by making multiple impressions on each prospect. See how much you can save when you use a clean mailing list. Suppress existing customers and target Canadians who have similar traits to your best customers. Why direct mail marketing is far from dead, Forbes, 2017. You can deselect these routes using the route tool after including them if you prefer to exclude them from your mailing plan. Postal Code Targeting combines our data and your customer knowledge to reach new prospects. Breaking through the static - direct mail delivers, Digital marketing does better with a physical component, Technology is turning smartphones into a marketers best friend, Watch how direct mail gets noticed by your customers. CASL does not apply to physical mail you do not need customer opt-in to send direct mail. Well charge you as little as $0.173 for each flyer. Alternatively, you can take the do it for me route, leveraging the expertise of Canada Posts direct mail partners, a.k.a. Apply geographic, demographic and lifestyle insights to select postal codes. Forward-thinking businesses and marketers know that direct mail works better than most people assume. Postal Code Targeting allows marketers to reach everyone within a single postal code while suppressing existing customers, making it the ideal solution for acquisition. Direct mail is a powerful and versatile tool that you can use in your small business marketing strategy to effectively promote your business and boost your bottom line. Online advertisements cant break down some barriers because who they reach depends largely on the users search engine, social media platform and daily usage. Heres what you can do to get the information you need. Thats why online businesses like Google use it to acquire new customers. Still dont believe us? Even campaign timing can be tested especially if youre comparing between high selling periods and slower periods. Unaddressed mail is delivered to the mailboxes by neighbourhood. Get inspired with ideas and stories from the worlds most effective marketing campaigns. Leverage direct mails physical power to inspire stronger engagement and action, whether your campaign focuses on acquisition, retention, loyalty, upselling or a product launch. If you dont operate an online store but you have an e-newsletter, you can ask for contact details when users sign up for your mailing list (first and last name, home address and postal code is all youll need!).