Tourists don't purchase a product, but a dream, an escape. However, Klapty was designed with this in mind and offers high-speed virtual tour distribution. In this first article, we explain why using 360 virtual tours has become mandatory for any serious professional in the real estate sector. Whatever software solution you decide to go for, our advice is to test it thoroughly before your first virtual open house so you can run it like a pro. That's when virtual reality comes into play. #2 What Software to Use? They will be able to master their activity and therefore deliver better results. > 85% of people use the web to prepare their travel > Providing only the property's characteristics(surface, location, ): 24% of visitors are interested in the property Its best to start by showing the front of the property and entering via the front door as you would if youre showing a potential buyer in-person. In this context, the growth of Internet platforms such as TripAdvisor, Hotel.com and many others, represents both a chance and a challenge for professionals of the tourism sector. Thiswasn't the case previously,and requires greatermarketing means and activity. Theres plenty of information you can find out about each one of these so here we want to focus briefly on how you can leverage the options that Zoom gives you! Yes, with external suppliers. How is the Real Estate Market Changing? Well, businesses will be able to show their future buyers high-quality images of every corner and nook of the house without making them travel to the property. Awaken your creativity, make stunning transitions, and surprise your viewers with breathtaking virtual tours. Virtualtours are the number one choice for millions of real estate agents, photographers, hotel owners, marketers, travelers, and everyone in between. However, with 360 virtual tours, the stressful part of home buying today happens online, where most people feel comfortable. It involves clients more deeply than other conventional 2D images, which completely look different. Klapty enables you to create 360 virtual tours by just signing or logging to the platform. As most people aren'tMike Horn orBear Grylls, visiting such locations is made possible using a virtual tour. One of the first online virtual tour viewers was Apple QuickTime. With your competitors offering the same things and promising the same services, it doesn't matter if the other brokers are as good as you, your clients will surely deviate. As we saw in a previous article, a majority of people spend time preparing their next holiday:
internet connection, using the video conferencing and screen sharing software, camera angles and light, microphone, loudspeakers, webcam etc.) Also, your property would have amazing artefacts, beautiful fixtures and impressive wall treatments that you can describe without saying a single word. - The lack of a proper software solution allowing virtual graphic objects to be inserted into a film's scenes with ease Well, it can take many shapes and forms, depending on the technology used and on the experience of the estate agent who is running it. Simple, fast and affordable. We want to provide a strong added-value to our clients. With the rising standards of living in the emerging countries and the rise of low-cost tourism, the travel sector has witnessed a true revolution in recent years. Trying first with friends and family will also help you to gain more confident for the big moment ! Simply put, a virtual open house is a combination between a screenshare ofa 360 tour + Cam with voice called " Video Conferencing ". Not we provide you with a reliable platform to upload 360 content, but we also guarantee security and its long life. Although virtual tours are becoming increasingly popular, a lot of companies still arent using them, overestimating their cost or difficulty. As a professional in real estate, you will have noticed the tightening of the market in recent years. In this last article of our series on the usage of virtual tours in the tourism and real estate sectors, we provide some interesting usage statistics. After identifying these different issues, we were convinced things couldn't go on this wayand decided to create a platform that would be the exact opposite of those currently in the market. Figures published onpanomatics.com show how efficient virtual tours are: The Klapty platform was designed from scratch with this in mind and allows for high-speed virtual tour distribution. According to thereports, 40% of buyers claim that home staging offers positive effects on buyer's decision and over 80% say that staging a home help visualizing the empty property as their future home.
The time is long gone by when all you needed to sell a property was a poster in your agency's window and a few photos on your website. This helps tourists based in one place, but wanting to discover its surroundings, and is a necessity for people travelling throughout an entire region, having to book accommodation in various locations. There will be a greater flexibility for photographers, a more humane approach. Today, I would like to discuss your experience with 360.
Tourism sector - Looking into the 360 market, both from a company user perspective and from that of a photographer, whichconclusions doyou reach? We are now in an offer-based market which has strongly evolved. Fortunately we have professional sites like this. (Source: Google ThinkInsights 2011) Beyond the need to respond in a proactive way to the different changes in their sector, tourism professionals will benefit in many ways when using 360 virtual tours.
360-video, which is yet only at its early stages, will provide even greater possibilities.
In this first article, we question the reasons which now make it compulsory for any serious professionalin the tourism sector to adopt 360 virtual tours. >75% of clients state that using virtual tours had a critical impact on their travel booking decisions Klapty Is A Secure Platform Well, we didn't just analyse the 360, but conducted a comprehensive overview of the new property ads, which contain 360 virtual tours and much better photography. These panoramic images held the promise of reinventing the trend for pictorial panoramas from the end of the 18th century. Besides creating a high-quality tour, you get several editing tools to improve the quality of the images or videos. It Saves Time:
There was often a high level of frustration with the existing promotions. Plus, you can share the posts on mobile devices as well! Property owners have nevertheless increased their expectations, with a greater focus on showcasing their products. #6 Reuse and repurpose your content > Tourism websites using virtual tours generate 50% more interaction than those only using photos Creating emotion This helps us be responsive and sometimes produce better images. (Source: panomatics.com/statistics). First of all, adopting this promotional tool improves the way clients perceive their brand, giving it a dynamic image, one of a company having adopted a modern and efficient solution to inform its clients.
Several studies show that the emotional response of 360 virtual tour and virtual reality users is much stronger than that of people viewing classic photographic images. 360 virtual tours must certainly reduce the number of useless visits, when for example someone realises that the kitchen is not bright enough. We need to use these tools, as the owners are now requesting we do so. Another approach involves starting your virtual tour outside the building, thereby allowing the visitor to obtain a 360-degree view, then entering the premises. His interest and curiosity are totally fulfilled during this property search session. Create virtual tours easily and quickly. Easy to use, good quality and very intuitive! To start, can you tell me more about your company? Accentuate The Hidden Features Of Your Property: > Complementarity: Several studies show that combining a virtual tour with high-quality photos is the best way to promote a place. So, first I started my career as an IT specialist, then moved later to photography when I decided to become a certified Google StreetView photographer.
Well, your search is over! There are currently 30'000 real estate professionals worldwide, in over 90 countries, using virtual tours to showcase their properties. Can you tell me more about your experience in this area? Enhance your portfolio to attract new clients and investors. It Gives A Stress-Free Shopping Experience: That is the case, as well as commercial property. Always responsive, efficient and pleasant. A real estate broker will give you virtual tours by sitting in their office. Lovers of 360 photos, I recommend this very practical and intuitive platform. One can't for example position an actor at given point in a scene, as you would withconventional film(since the person viewing the film chooses his point of view, and may not necessarily look in a given direction) This technology however still faces many challenges before it can reach a professional level similar to that of 360 images, namely: The market for 360 cameras is one of fierce competition. - Photographers can't therefore make a living out of these platforms or develop tight relationships with their clients. In a series of articles, we shall explore the different aspects of virtual tours and observe that using these solutions can truly highlight a destination, hotel or museum. We can however expect these different obstacles to be progressively lifted, with the increasing adoption by the general public of virtual reality headsets (with the dropping prices of such solutions) and the many innovations provided by start-ups in this field.
In this context, 360 did help us improve the content. Distribute The Posts Among Relevant People From images to passwords, everything remains protected, and authentication is in your control. Stay tuned! Dont forget the attention to detail, upgrades, finishes etc. Because of this, we setup a training to help property managers understand the new possibilities, their features and costs involved. Thank you for your understanding. There are three main ways to showcase a property and their efficiency has been analysed in a study provided on the vri.mc website: Also, it increases the global reach and helps to showcase the property to those clients who are living at a distance.
Optimising the servers on which your tour is hosted is therefore critical. - A new conceptual approach to film directing. The current situation is complexified by the increasing attractivity of small ad sites such as LeBonCoin (who currently displays 950'000 properties for sale or rental in France). Exactly, we are already witnessing a strong adoption level in a variety of sectors, but with low added-value, due to a lack of innovative features on the existing platforms. We support recent versions of major browsers such as Google Chrome, Firefox, Safari, and Edge. The forth year, in 2020 (January), Klapty was launched to let people create and publish virtual tour. Is this true for your entire product-range, or only some types of property? Whatever you want to promote, a property, a restaurant or a hotel room, creating an effective virtual tour implies you make the place look attractive beforehand. So, it is crucial to make the place look attractive beforehand. - A picture quality that isn't as good as that of current digital film This is now possible with the rapid evolution of 360technologies, making it increasingly easier to produce the required images and by a growing ecosystem of specialised photographers, capable of providing high-quality 360 shots at a reasonable price. Source : https://www.immomatin.com/articles/visites-virtuelles/klapty-futur-instagram-de-la-visite-virtuelle-360.htm. Virtual tours help save time and money for you and your clients. Most people plan their holidays beforehand, and the 360 virtual tour truly provides added value in this context. What is the main source of 360 virtual tour requests, the property managers or the owners? So show your work and double the interaction, attraction and the time spent considering your work. Cost is an important aspect for the rental market, as our fees are much lower than those of property sales. Further, to view your content, people must be able to find it first. It is for example the case with the increase in professional mobility, which has involved people having to move more often, thereby increasing the number of transactions. Createvirtual tours during every step of the construction process: before, during, and after completion. - As far as this is concerned, were do you currently stand with your projects? Although the first 360-degree image productions date back to the beginning of the 20th century, with for example the first projection of a 360 panorama produced byRaoul Grimoin-Sanson at the 1900 Universal Exhibition, this technology has only recently been adopted by a professional audience and often with caution. However, video marketing in real estate helps your business stand out. Ensuring the website on which your tour is hosted is properly referenced with the main website search engines is a key criterionfor success. Exactly, we are witnessing a move to highly standardised images, which removes the photographer's know-how from the production, her/his artistic touch. It focuses on SEO as a business priority. Enjoy High-Quality Virtual Tour with Easy-To-Use Software
All professionals in the sector, transport managers, heads of tourism, hotel managers ormuseum managers, therefore need to make their offers more attractive and to circulate them more widely. #1 Shoot your property in 360 degrees and create a virtual tourin Klapty.com Top ? > Visitors spend 5-10x more time on the websites of hotels with virtual tours
Despite three brands currently leading the pack(Ricoh with its Theta Z1, Insta360 with the One X andGoPro with theFusion) with reasonable prices (especially when comparing with pioneers in this market, such asMatterport), it is difficult to predict at this stage who will be the winner. There is therefore a high-level of competition and property prices are higher than they should be. Considering that, video marketing is the next step to make your listing more attractive and appealing.
>Apartments.com: Reach 50% more qualified buyers In this second article coveringto the tourism sector, we review the benefits of such solutions for the various companies active in this field. #4 During the live : The big day
New behaviours You can record your livestream video and reuse it for YouTube or to publish on your website, Facebook page or other Social Media platforms. Buy or rent your next property, boat, car, plane, or holiday rental. Everybody realises that 360 is useful, but the approach not always the same. Helping visitors gain a better idea of a property using a virtual tour therefore avoids useless visits. The perfect place to showcase your fantastic aerial shots viavirtual tours. Virtual tours provide a strong added value in such a situation, helping people discover the properties on the market in aregion and only organising property visits when they find one which perfectly fits their requirements. Some people think virtual tours are time-consuming and expensive to create. Enhances your activity To match your competitors? Which uses in the future? They are now increasingly volatile, and don't mind moving for a slightly lower rent. The situation is quite obvious; there are slightly more than 10 firms worldwide leading this market, which help users create virtual tours. A visitor'sfirst impressions, delivered by the tour within the comfort of their home, will generate various emotions. We studied the global ad success level, as one entity. Had you already had any other experiences with 360? Dont wait! This 360 virtual tour platform is the first developed by the team in charge of Klapty. Two other aspects remain important to ensure your tour's success: The Fribourg startup cofounded by Raynald Salah and Corentin Saez offers an online platform that allows everyone to create and share virtual tours. We believe that the virtual map of the world is skyrocketing and the technology that showcases everything should be in our hand. For professionals working in diverse fields, including construction, architecture, real estate, hospitality, education, etc., the ability to create detailed, high-quality virtual tours has become a standard. The projection of the 360 view was successful because Louis Lumire applied the Cinematograph shutter principles to his device. Its the first social network forvirtual tours, and its trusted by over 50,000 users worldwide. We sent a colleague along to shoot some good photos and produce a virtual tour. Improve presentation Are you looking for the best virtual tour software to create unlimited 360 tours? Klapty allow me to showcase my creations and get new clients, Professional and readily available thank you very much. you can deal with them beforehand. Very responsive and friendly. We had to explain to our managers that in 2019, a typical "nice 2 bedroom flat in Lausanne" ad with a picture of the facadewasn't enough anymore. The best part- its easyand lets you create an unlimited number of virtual tours. >Realtor.com: 50% of visitors spend over two minutes exploring virtual tours This also helps exclude "real estate tourists", people visiting properties to satisfy their curiosity, without any real purchase intent.
Virtual tours created on our platform can be shared on other social networks such as Facebook, Twitter, LinkedIn, WhatsApp, Telegram, Quora, Tumblr, Reddit, and more! Its a very popular and user-friendly tool that gives you all the functionalities you need to organize and schedule meetings. Well, today all real estate agents of a given size use or should be using 360. There is a demand in many other sectors, such as hotels, retailers and even in industry. - Coming back to the "Uber like" issue with photographers, I believe you have a few surprises for them with Klapty. Klapty is there for you! We are clearly at the avant-garde, with consequently, a very good brand image. Theasys builds the most powerful and flexible tools for anyone to create and publish a 360 Virtual Tour. Real estate agents, photographers, dronists, hotel owners, companies, and creatives all love using Klapty because it is easy, and doesnt require any technical skills. This is the solution that we think works best for virtual open houses as other you can share your screen with a good quality for your final user or your audience. The new platform will be quite revolutionary. Getting people to discover a city or a tourist attraction, using a high-quality virtual tour, helps convey a place's atmosphere or a facilityhighlight its various benefits. Virtual tours are not only for professional, theyre for everyone. We also conducted A/B testing on our website to help demonstrate that the property ads using these new techniques were performing much better than those without. How would it benefit the real estate business? We haven't reviewed this issue, but our managers are very pleased, as things are much better than before. > Hotels providing virtual tours are seen 87% more online than those without It is difficult for us measure this aspect for rentals, sincemany visits are organised by the previous tenant, or withthe concierge. This is now possible with the rapid evolution of 360technologies, making it increasingly easier to produce the required images and by a growing ecosystem of specialised photographers, capable of providing high-quality 360 shots at a reasonable price. In those days, producing tours was still highly technical, and was well beyond most people's capabilities. - What about the situation with photographers? At one point in time, a person renting a property would stay for 10-15 years. Therefore,we now have a three-person marketing team to help manage such tasks. Virtual tours, also called immersive tours, are a set of photos linkedtogether so that the viewer gets the full walkthrough experience. How did you organise this? Any virtual tour published on Klapty will be easy to find, even for a person on the other side of the planet. No matter if you make the live with only one person or hundred, you need to prepare yourself first in order to be ready. Virtual tours will save you time and money. First of all, adopting this promotional tool improves the way clients perceive their brand, giving it a dynamic image, one of a company having adopted a modern and efficient solution to inform its clients. You can create a video tour by using a 360-degree or can also create a 'highlight reel' of the property that you want to sell quickly. During your experience with YetiVisit, what type of property have you showcased on the platform?